E-Mail Marketing Software.

An E-mail list is easily one of your biggest assets as an online business, so building and maintaining a relationship with your E-mail list is probably a good idea. These are, after all, your existing (and potential) customers. Here are a few tools useful for handling your E-mail lists.

MailChimp


Mailchimp is a well known tool within online business and that’s because it is a great tool to start off building your E-mail list. They have some automation tools and are fairly easy to use. They have a long list of features, including:

  • Unlimited Image Hosting
  • Google Analytics Integration
  • Drag and Drop Designer
  • Ecommerce native integration (Shopify, WooCommerce etc)
  • API Documentation
  • Free automation plans

One of the best things about MailChimp is that their free plan is fantastic for beginners. You can have up to 2,000 subscribers and up to 12,000 E-mails you can send each month. This is awesome for beginners or nonprofits who either don’t have a list yet, or don’t have the money/need to invest in a larger plan. If you are on the free plan and happen to need to send more E-mails. you can purchase additional E-mails without upgrading your plan. I would say this is the best e-mail marketing software for beginners because of it’s free plan.

Active Campaign


One of the more affordable tools and very well designed, but somehow one of the lesser known ones.
One of the first things you’ll notice is the intuitive design of the user interface. Which means it is incredibly easy to figure out and use on your own without any kind of training. It is integrated with hundreds of other tools enabling you to connect directly to those tools with ActiveCampaign, some of these do require a paid subscription however. Much like MailChimp, plans start at $10 per month with no upfront set up fee. Unlike MailChimp there is no free plan, though there is a free trial.

Reach Mail

Like many mailing services, Reach Mail offers split testing. But unlike others, Reach Mail offers performance metric comparisons of up to five email campaigns. This feature accounts for things such as the contents of the e-mail, subject lines etc. Meaning you can easily optimize your campaigns and find the best performing combination for your marketing campaigns.

Once you’ve made your content and you’re ready to test it, you can set the percentage of your subscribers to be be used to test. Once completed you’ll be shown open percentages and click through rates for your campaigns. You can even track who clicked on your links and schedule follow ups targeting them directly .Then you can easily select the best performing one, or elements from each and reschedule your e-mails.

Drip

Drip contains a wide range of versatile features, including the ability to be integrated with e-commerce platforms, (Not unique to drip but still worth mentioning) in-depth data analytics and message personalization which is an incredible tool when it comes to creating more targeted follow up e-mails for individual users.

Drip features two very distinct tools for building e-mails, a visual one, giving you a very impactful and visually driven marketing tool and a text-based one. Both of these are very easy and straightforward to use. This will save you a lot of time when customizing your content enabling you to make sure they’re always relevant to your audience. As with many other e-mail marketing platforms it comes with analytical software so you can see your click through and conversion rates to see where you need to make adjustments to increase your campaigns performance and effectiveness.

Like MailChimp Drip has a free starter package, though this only allows up to 100 subscribers compared to MailChimps 2500.

CakeMail

Cake Mail (awesome name)

cakemail.com. The e-mail marketing platform. Not to be confused with cakemail.com.au. The birthday cake delivery platform. Starting at $8.99/mo for 500 subscribers and going up to $119/mo for 25,000 subscribers. Whether you’re at either of these points or anywhere in between, CakeMail has you covered.

It has integration with google meaning you can get a lot of detailed statistics on your campaigns. Like most other platforms it has split testing for your email campaigns and can even help you to make sure your e-mails end up in peoples inbox rather than their spam folder.

The ease of use will have you sending out your e-mails in no time. Give your campaign a title, select your recipients, create some content for your e-mail, choose a time you want it sent and that’s it. you’re done. There are a bunch of templates available for your e-mails, all of which are fully customizable and you can even upload your own. It has an advanced editing option which lets you edit the html and very easily rearrange your e-mails content elements.

Like some others it uses Google Analytics to give you highly detailed reports on your campaigns, such as open and click through rates, bounces and unsubscribes.

You can try out their starter plan ($8.99) which allows up to 500 subscribers for free for 30 days

Mailjet

Mailjet Pricing’s overview

Mailjet has a nice template designer where you can…design your own templates, or you can upload your own you can easily personalize emails using your lists contact data. Mailjet also has split testing. for up to 10 different versions of your campaign enabling you to find your most effective ones, and then you can compare your current campaign to your previous ones to see how they perform in comparison.

Mailjet has pretty elaborate pricing options, with 4 main plans: Free, Basic, Premium and Enterprise. They cater to many types of senders from SMB to high volume senders. Though the Free and Basic will quickly miss some important features to take you to the next level, e.g. marketing automation and segmentation. 

The Basic plan starts at $9.65 / per month for up to 30,000 emails send per month, the Premium plan includes more features for the same amount of emails send.
While the Enterprise plan is catered for high volume sender with more than 900K emails send per month. 

If by some miracle you’re not a small business and are reading this and already have a lot of money to invest in this kind of software, here’s one for you.

Keap

(Definitely not for beginners, but thought I’d put it in here to show how successful E-Mail marketing can be)

Keap (Formerly, Infusionsoft)
Easily the most expensive on the list, starting at $99/mo. (The most expensive being $379/mo) Best to get that out of the way early. Their cheapest plan comes with a CRM (Client Relationship Management) system as well as marketing automation. If you want to add in things such as eCommerce or sales automation functionality this will likely go up to $299/mo. This price point is probably going to put a lot of people off, but when you look in to what you get for the price it’s easy to see why there is such a high price tag.

Keap includes a CRM system that keeps track of all of your customer interactions. It has an automation platform to keep in touch with these same customers based on their previous behaviour. I’ve seen case studies reporting upto 300% increases in profits. This should be taken with a grain of salt of course, but with numbers like that the price tag isn’t so expensive when compared with how much it could potentially make you.

As you might expect, this software is also quite a bit more complex than other E-mail marketing software. They do have training available, for a price. their kickstart package for $499 which includes:

  • Business-needs assessment with a small business expert
  • Three 1-on-1 coaching sessions to plan, set up.
  • Migration of contact information, custom fields and tags
  • Coach-guided implementation of your first campaign
  • Reporting and dashboard setup
  • Two 60-minute check-in sessions to answer questions and ensure you’re getting the most out of our software

There are several packages with more in-depth training, the most comprehensive costing $2000.

Obviously this is quite the investment but if you have the money to invest in this software and learn to use it, it will be well worth the price.

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