email marketing has been around for a long time and with the rise of social media it may seem outdated. But email marketing is still king with even higher conversion rates than social media.
Your email list can be your biggest asset as a business. It gives you a huge pool of (potential) customers, many of which will have bought from you previously. email marketing allows you to get your products in front of a large number of people without having to worry about getting traffic to your site or paying for advertising. And what’s better than free advertising?
If you ignore email as one of your marketing strategies you could be leaving money on the table. So here are just a few reasons why email marketing is still so good.
You might be asking “What is email marketing?”
email marketing is just as it sounds. You use emails to get your marketing in front of your audience. It offers you a way to keep in contact, build relationships and keep your brand in the mind of your consumers by getting marketing to them.
Newsletters are the most popular form of email marketing.
Often these simply contain updates about new products, deals, special email only promotions, advertising or even email courses.
email marketing is fairly easy and very quick to get started as long as you can get traffic to your opt-in. Once they’re on your list you have a direct way to market to them. When done right email marketing can generate a nice profit.
Some people say email marketing is dead, but this couldn’t be further from the truth. When you provide value to your customers with your newsletters or campaigns rather than just filling their inbox with mail they don’t want to open. You can easily increase brand exposure, keep in touch with your audience and get conversions.
Having an email list enables you to build long lasting and most importantly, credible, relationships with your customers. People like to do business with those they know and trust. This gives you a direct line to your customers and gives you the opportunity to make your messages more personalized and targeted towards these people. This also gives them an easy way to contact you with any questions they may have.
Its very inexpensive. emails don’t cost anything to send. Depending on the size of your list you may be paying for software to manage this all. But even with this email marketing is cheap. The best part is these people are already interested in hearing from you, they signed up to your list after all.
Social media can change at any time, with social media your list is subject to algorithms rather than people. A change in the platform could mean your messages don’t reach all of your users, sometimes less than half. You don’t want an asset to be in the hands of somebody else that can make changes at any time that could damage it. When you have an email list. That list is yours. You’re in control of it.
It keeps eyes on your brand. 91% of people check their email daily. This means if you put your logo or tag lines in your emails you can keep your brand front and centre and fresh in their minds.
5.Educate your clients.
Your email newsletter is a great way to keep your customers up to date with anything new with your business. Keeping your clients up to date on what you’re working on such as products or services can help build and maintain a relationship with them and keep them interested and maybe inclined to buy from or work with you again.
Thinking of creating an ebook or info product? You can use your mailing list to test out this, send them guides or even audio content to test what works. Test out different topics, headlines. See what they respond to best before you repurpose the information into a free ebook you can use as a tripwire. (you exchange this free ebook for their email) Be sure to create something of value for your customer, don’t just create throw away content just to get their e-mail. Don’t make them regret signing up to your list.
Hopefully this gives you some idea of why email marketing should be an essential part of your business.
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